How do you update the day-of-flight experience for today’s travelers?

Spirit was looking for ideas on what a redesigned day of flight could look like. I was part of a group of creatives and strategists, happy to answer that question. We began by identifying key personas and mapping how their experiences differ when flying with Spirit.

As common pain points arose, we were able to condense our narrative to a single storyline and start ideating solutions leveraging some newer tech and dynamic data intake. These new features came to life in a redesigned mobile app focused around organizing the checklist of tasks that surround a day’s travel.

My Job

I collaborated with the rest of the team ideating, journey mapping and storyboarding the content of our user narrative. I led the app design and animation.

My Tools

Sketch, InVision, After Effects, Rotato, Photoshop, and Powerpoint.

The Deliverables

A seamless motion deck (and all of the sketches, screens, and mp4 exports it took to create it).

Here’s what we came up with.

Flight Checklist & Bag Measuring Tool

To keep flyers organized in a task-based way of thinking, we collected everything about their flight in a centralized list.

To help alleviate worries about bag sizes before ever reaching the airport, we imagined what an in-app bag measuring tool could look like.

Dynamic Assistance & User-Specific Entertainment

By monitoring potential time hazards like TSA traffic, we can provide a heads-up to users and offer a way around the mess.

With context clues around a user’s flight details, like a family of four heading to Disney World for the week, we can provide some tailored fun for any downtime that might arise.

User-Specific Flight Dashboard & Landing Assistance

We maintained the tailored experience through the in-flight entertainment suite and by connecting the flyer to destination-specific resources.

Upon landing, we can make sure we’re the first ones to point them to any baggage needs and car rental or shuttle services.

Here’s how it ended up.

Being pitch work, one of the problems to be solved was how to present these solutions best. I used a combination of tools to produce a seamless motion deck with 22 videos to be narrated over. Each slide either holds on a screen of interest, or on a slate of clean white for our presenter to pause before clicking through.

In the end, my section was one of many that helped us win Spirit’s business.

You can click through yourself with the link provided below (presenter sold separately).

Final Motion Deck