Porsche Motorsport North America was in need of a brand new standalone web experience. This new entity was to serve as a central reference point for multiple racing series worth of drivers, crew, technicians, and fans alike.

Secondarily, this project needed to leverage existing imagery and assets. PMNA hadn’t made a standalone site in this way before, so they wanted their first step to look and feel special. Porsche, but different.

Cotton Council International was in need of a new site for their latest effort: the United States Cotton Trust Protocol. The Trust Protocol was a new organizational extension of the CCI made to set a better standard for more sustainably grown cotton.

The fundamental problem needing solved was speaking to the four key audiences visiting the site, looking for information.

Porsche was in the process of launching its brand new electric halo car. With all the press to come, they were in need of a central landing point to centralize top-line information about the car, how to get one, how to join the Taycan mailing list, and see what others were saying about it.

This was a hot project, and my contributions were kicked off and approved within about a week.

A student piece proposing a background app that monitors the tone and vibes you put out into the world and those that you take in. By keeping track of large volumes of users, trends can be pointed out and commentary had.

More than anything, the hope is that if everyone were a little less negative, the whole world might be a lot more positive.